Ninjas attack cruiselines and vacationers. Ninjas win.
Seven new top level domain names hit the market yesterday, and the .Ninjas sliced their way to the most new registrations of any of them.
.Ninja recorded 4,535 new registrations in the zone file, which is a pretty good measure of how many domains were registered.
(Note: today I’m using data collated by Namestat.org. Some of my zone file access has expired. I, like many others, don’t know why they have to expire every 90 days.)
I was expecting between 3,000 and 7,500 .ninja registrations, so this is a fairly good performance. .Ninja was released by Rightside. Rightside’s own registries eNom and Name.com combined to sell the most .Ninja domains.
.Ninja is one of those domains that should grow nicely with usage and chatter on tech sites. In other words, it has good potential to go viral.
.Ninja did not, however, land at #1 in total registrations of the seven new domains. Donuts’ .rentals started the day with more registrations from sunrise/early access and concluded with 5,021 domains in the zone file. However, it had the advantage of going through the seven day “Early Access Phase”.
Rightside’s .immobilien (German for “real estate”) domain did quite well, picking up 4,535 new domains to end the day at 4,705. Rightside must be happy with yesterday’s results; its first two domains had a slow start (.democrat has yet to eclipse 1,000 registrations in the zone file).
From Donuts’ perspective, .rentals was the big winner for the day. .Villas, .Flights and .Cruises all ended with fewer than 1,000 registrations. .Vacations ended the day with 1,568.
Just Sayin says
Iz it me or are those numbers kinda low? not an accountant, but it seems obvious that the registrations will only go down from here. Very poor showing. Why bother, anyways since everyone gonna only want .com anyways.
Andrew Allemann says
The numbers can only go up for the first year.
i’m actually surprised about the .ninja numbers. i thought they would be horrible. maybe i’m too old but .ninja seemed like one of the worst new tlds.
Rubens Kuhl says
First day details are not always very significant since they might not encompass a full day. They represent some timezones business hours, but not all of them.
As for zone file expiration, it’s possible to have them not expire at all. We have been granting access without expiration date for TLDs we are the back-end for.
I have been getting emails for months promoting this extension.
Given the low price point, and the over aggressive premium labelling it is lower than expected. I noticed Road.Ninja which is registered to someone in India is actually a TM violation. GTLD’s have some serious legal consequences across the board, people are just to naive, and laced about them.
There have been steady buyers across each launch, I notice that trend slowing now, as portfolios are growing, sales are non existent, and premium renewals will soon be imminent.
TM violation is not dependent on the registration of a TM or the inclusion of the TM in the TM database but in regards to how it is used.
Road is very open to legitimate use while Disney is far more restricted (but certainly not impossible to use depending on local laws pertaining to IP law)