You’ll find good ideas for new TLDs on this list, but many will be priced at a premium.
I’m going to let you in on a secret strategy I’ve been undertaking with new TLDs.
Every time one heads to general availability I go to DNPric.es to look for domains including the top level domain that have sold in recent years.
For example, when .center came out recently I went to the site and searched for “center”. For each high value domain that popped up I went to see if I could acquire the matching new TLD. The top sale ending in “center” is datacenter, so I searched for data.center to see if I could acquire it.
Now DNPric.es has compiled these searches on one page, showing volume of sales by TLD.
Why am I not upset DNPric.es has compiled this data and why am I giving away this “secret”?
It’s because I don’t feel like I’m giving away much. This data is nearly worthless to the typical investor because the registries have been using this data too.
I’ve checked DNPric.es for numerous domains that have sold ranging from six figures to the low four figures. I haven’t been able to get a single one at regular registration cost.
Take a look at the sales list ending in “zone”, for example.
I’d fully expect some of the domains on top of the list to be priced at a premium. Dogzone.com sold for $100,000. Dog is a good second level domain. Dog.zone would logically be priced at a premium regardless of the six figure sale.
Work your way down the zone list and the sixth result is PrimoZone.com, which sold for $15,729 back in 2011. Normally I wouldn’t expect Primo to be priced at a premium for .zone. Yes, primo means top or first or best. But combining that with zone doesn’t mean much. The company that bought the .com is a water purification company called Primozone.
Yet Primo.zone is a premium domain at Donuts. GoDaddy is asking $5,499 per year for the domain.
Does this have to do with the previous sale of PrimoZone.com? It would seem so. After all, you can pick up primo.expert, primo.equipment or primo.company (all of which seem to make at least as much sense as primo.zone) for regular registration prices.
Admittedly, not every valuable domain on these lists is priced as a premium or reserved by the registries. DirectMailMarketing.com is number three on the .marketing list, yet DirectMail.marketing wasn’t priced at a premium. (It ended up selling during the Early Access Phase.)
So it’s possible that spending time going through these lists will bear fruit. Just don’t hold your breath.