.Best says registrars suggested little benefit to holding a landrush.
The applicant for the .best top level domain name has canceled the landrush phase of its new top level domain name launch. The company says that “registrars have given us feedback that there has been very little engagement with the TLD Landrush Phase”.
Indeed, with the typical new TLD launching with fewer than 10,000 initial registrations, delaying a launch for a month or two to pick up some pricier landrush registrations might not make sense.
Donuts has landed on a good hybrid model with its Early Access Program. Although rather confusing to the typical registrant (and a pain technically for registrars), it allows the registry to pick up more revenue in a shortened landrush phase. The Early Access Program is similar to a reverse auction in which prices drop each day.
.Best may be changing course after the company’s launch of .CEO flopped. .CEO, which has always been a head-scratcher to me, still has fewer than 1,000 registrations despite rather heavy marketing efforts.
.Best has a bit broader appeal, although I consider it a “backwards” TLD: you describe things as Best Something, not Something Best.
Sunrise for .best starts on April 17th and ends on May 19th, with general availability starting on May 21st.