Company appears to be ditching the DNS.com domain name.
File this one in the strange moves category…
Comodo acquired DNS.com – which was founded by people in the domain name business – back in 2011.
They changed the overall branding to include the Comodo name but kept using the DNS.com domain name. Now they’re doing something that is rather odd: they seem to be ditching the DNS.com domain name altogether in favor of DNSbyComodo.com:
Michele Neylon writes that he recently received an email from the company about needing to change the nameservers to DNSbyComodo.net as well.
I realize Comodo is a strong brand, but there must be something more going on here than just wanting to include “Comodo” in the domain name. Is the company planning to do something else with DNS.com, perhaps sell it?
José Augusto (@josemaugusto) says
Sell and pocket while you can. Smart move. Soon it will be worth a fraction.
jZ says
why would that be?
Gene Downs says
A directory 🙂 DNS.com Heading in one direction “NORTH”
Mike says
They rebranding to leave domain DNS.COM due to one and only reason – they going to sell DNS.COM
Gnanes says
Domain Name Sales is going to buy DNS.com? Perfect domain for Frank.
Sameh says
Yes, I think so too.
Kassey says
DNSbyComodo.com was registered on 2014-02-25, so maybe they got it for about $10? They are going against the trend of shorter name.
Doug Mehus says
One sometimes forgets they originally offered a more “bare bones” free, security-enhanced recursive DNS service called Comodo Secure DNS (originally powered by NeuStar’s DNS Advantage) then expanded to offer a service more like OpenDNS but under “their own steam,” so to speak, and branded as DNS.com.
The fact they’ve now gone to “DNS by Comodo,” and even changed the nameservers, a major undertaking and headache for customers, leads me to believe you’re correct – they’re about to sell it for a profit. And, presumably, Frank Schilling’s Name Administration is a likely buyer (for his DomainNameSales.com aftermarket business, speculated above).
I’d be curious to know what the domain community and general public’s thoughts on him may be. I’d initially had my concerns about his Uniregistry’s bid for Top Level Domains, but since Google doesn’t seem interested in winning very many of its TLD applications, it will provide some competition for Donuts. I’d also prefer to see him brand his domain registrar business as Uniregistrar instead of using the legal name Uniregistrar Corporation doing business as Uniregistry, to further delineate from his registry business, Uniregistry Corporation. It’s too confusing otherwise! 🙂
Cheers,
Doug