Security firm buys DNS company with domainer roots.
Congratulations are in order for two people close to the domain name industry — Dan Kimball and Sean Stafford.
DNS is a natural extension for Comodo’s product line.
DNS.com started as ComWired.com, a geodirectional DNS system. Once the company started offering authoritative DNS services it picked up the DNS.com domain name for an undisclosed price.
How important was the domain name DNS.com to the company’s success? I interviewed Stafford back in August and he told me:
While larger companies can afford massive branding and advertising to firebrand their name into the consumer’s psyche, that wasn’t an option for us launching our new service.
We did, however, have a fantastic alternative for advertising, and that was the DNS.com premium generic domain name. Instead of spending millions and millions trying to brand an inferior name, we saw the opportunity to invest the same resources into an asset that invokes automatic trust.