After integrating Locu into web site building product, GoDaddy buys the whole company.
I took yesterday afternoon off to spend with my daughter before school starts again on Wednesday. As we hung out I scanned my tweet stream and saw something about GoDaddy and Locu.
No biggie, I thought. I’ve already written about their partnership.
It wasn’t until last evening that I saw that it wasn’t about the partnership — GoDaddy announced it acquired Locu.
Locu helps businesses gets exposure on sites such as Yelp, YP.com, FourSquare, and Facebook. It fits with GoDaddy’s target small business market.
There are two takeaways from this acquisition.
First, consider partnerships with GoDaddy as potentially leading to an acquisition.
Second, GoDaddy’s name should be thrown in the hat more as a possible acquirer of companies that target the SMB market. Its cash war chest isn’t as big as Google’s and some other companies, but it can easily tap funds when the right opportunity presents itself. And although the company made its first business acquisition just one year ago, I expect it to ramp up efforts under new CEO Blake Irving.