GoDaddy reports increase in domain registrations related to baby.
I have to admit, I don’t really get this royal baby nonsense. But it’s still the top news story today, even on the U.S. version of CNN.com.
Punters* are lining up to cash in on the name of Prince William and Catherine Middleton’s baby. GoDaddy reports that, as of yesterday evening, it had seen a spike of 2x-4x (in the previous 24 hours) in domain names registered that included possible names of the royal baby: George, James, Alexander, Louis, and Arthur.
The numbers aren’t huge – about 200 in 24 hours. Given the variety of names, it’s hard to tell if this is more or less interesting than guessing the name of a pope. The registrar reports that registrations including the word “prince” were up 5x during the same 24 hour period.
It might also be interesting to see how many registrations are specific to the .co.uk domain name. [Update: over 200 “george” domains were registered on 7/24, and 21% were from UK customers.]
* I use the term “punters” here, because The Economist uses that word all the time. Thus, I assume that’s how Brits refer to bettors and gamblers.