Discounted tickets available through tomorrow.
The T.R.A.F.F.I.C. conference is expensive, and everyone has their opinion about whether it’s worth it or not.
But there’s one thing that’s not debatable: if you know you’re going to go, buy your ticket early.
Until tomorrow afternoon you can get a ticket to the October show in Fort Lauderdale for $995. The price will go up fairly rapidly, with a full conference pass costing you nearly $2,000 if you wait until the last minute.
It makes sense for the show’s organizers to offer discounted prices to early birds. It encourages attendees to sign up early, which helps the organizers learn how many people will come and plan accordingly. That also helps them market the event to sponsors.
It takes a lot of cash to put on these shows, and not just the week of the event. Getting some of it early doesn’t hurt.
I have no idea how much Rick and Howard make from TRAFFIC shows. Five or so years ago they probably made a mint thanks to the domain auctions and sponsorships. These days the auction is no longer a big money maker and sponsors are thinning out a bit. In fact, at the Vegas show last week, Rick and Howard said they were $75,000 in the hole the week before the event. They thought they had closed the gap by the time the show started.
There’s a lot of risk involved at organizers are on the hook to the hotel regardless of how many people show up. Early bird tickets are a win-win.