Company gets patent for way to deliver a pop up window when you leave a web site.
It was once a favorite advertising tool and then a popular last-ditch effort from internet marketers.
Yes, I’m talking about the exit pop up. When you leave a site for good, the site sends one last goodbye…one last drop of monetization…one last effort to make you do something…a pop up window.
eBay was just awarded United States Patent 8,418,078 (pdf) for “Method and system to display a pop-up window when a user leaves a website”. It’s essentially a patent on one way to deliver these pop ups.
I’m not sure if it’s the most common way of delivering exit pops, as I’m sure there are multiple ways to execute exit pop up windows.
eBay filed its patent application in 2004. It was just granted today, so this has clearly been a long effort.