Company considering what to do with its domain name portfolio.
Marchex is often cited as starting a wave of acquisitions of domain portfolios when it announced the purchase of Ultimate Search from Yun Ye in 2004 for $164 million.
Now it is looking at “strategic alternatives” for its domain name portfolio.
From a press release issued today announcing preliminary earnings for Q4:
Marchex is also announcing that it is evaluating potential strategic alternatives for its non-call-driven products and assets, including its domain name assets, with a goal of further focusing on the products and opportunities that can drive business growth.
“The exploration of alternatives for our non-call advertising products and assets is driven by our goals to enhance shareholder value and to sharpen our strategic and financial focus,â€ said Mr. Horowitz. “As we have stated previously, we believe that we have a very rich asset base that is not being properly valued, and whether achieved through select development of these assets, sales of these assets, or a combination of both, we should more aggressively pursue how best to get this value realized.â€
Marchex is betting the company on paid calls and is considering what to do with its domain portfolio.
The company already sells a couple million worth of domains from its portfolio each quarter. But it has a high median price tag on them.
A good purchase for someone like NameMedia?