Sedo Ups Personal Brokerage Fee to 15%

Fees increase today, but only for small subset of sales.

Today Sedo will increase its fee on personally brokered domain name sales to 15% from 10%.

This fee increase only applies to sales that involve a human broker and does not apply to self-serve sales in which buyers and sellers transact on Sedo.com.

I had a feeling this change was in the works for a while. Frankly, one of the problems with high touch sales in the domain name industry is that commissions are too low to properly compensate brokers. Given the hit rate and the amount of work involved for such a nascent sales channel, 10% just isn’t enough.

The 15% rate is still lower than what you pay to sell domains in the fully automated (but highly effective) registration path. From a competitive standpoint I don’t see sellers suddenly fleeing to alternatives.