Parked pages need to evolve into domain sales machines.
It’s common wisdom that putting a notice on your parked domain name that it’s for sale likely decreases your pay-per-click click through rate. That’s part of the reason any “for sale” notices on parked pages are inconspicuous.
With pay-per-click revenue down sharply, perhaps the equation is flipping so that it makes sense to make the sale notice bigger. If you have a domain that attracts 10 people a month, you’re never going to make more than a few dollars from parking. But if a “this domain is for sale” notice is on your page, you may end up selling the domain for $1,000 or more.
An objection may be that most people interested in buying a domain don’t need a “for sale” sign to get them to take action. But I disagree. There’s a reason the number crunchers at NameMedia have a big “for sale” sign on their parked pages. Parking revenue is great, but their main goal is to sell the domain.
Most parking companies don’t earn money when you sell your domain. In fact, they lose money since the domain will likely be moved away from the service. Yet I hope that some will start offering more options when it comes to notifying visitors that your domain is for sale.