New domain extension tops 100,000 registrations.
The new .tel top level domain name now has 100,000 registrations, just one day after launching in general availability, registry operator Telnic announced. That’s certainly a good start, but the true test will be if Telnic’s non-domain registrar channels can deliver.
If we assume an annual ongoing registration fee of $15 and that Telnic gets about half of that, 100,000 domains means $750,000 in revenue. With $35M invested in the company and a pretty hefty annual expense, .tel will have to rev up that number to at least a million registered domain names in short order to create a meaningful return. .Asia, by comparison, had about 250,000 domains registered as of the end of November.
But let’s be honest, .tel is nothing like .asia. In fact, I wouldn’t really call .tel a domain name. It’s technically a domain name, but Telnic is essentially offering a service. It’s an online yellow and white pages on steroids. It needs to get to critical mass soon, or find a way to shoot up individual domain names in Google (which is a distinct possibility). If the latter happens, search marketers will be all over .tel.