Domain name parking alternative introduces new ad feed option.
Domain name parking alternative WhyPark today announced it has a new advertising feed option for web sites using its service.
The improved ad feed is implemented similar to a two-click domain parking page. Instead of showing contextually relevant ads on the home page of sites, it displays a search box and “related links”. Submitting a search or clicking a related link takes users to a page of sponsored ads.
WhyPark founder Craig Rowe told me the results of using this new ad feed are immediate:
As soon as we made the switch [from direct ads on the home page to two-click ads using the new feed], the click-throughs increased, bounce rate dropped and time on site increased significantly. I think people are sick of seeing ads or having them pushed in their faces at least.
Customers can continue to use their own ads, such as affiliate ads or Google Adsense. But Rowe believes the new ad feed will perform as well or better.