Domain name parking alternatives vary in approach, but one is a clear favorite.
In light of falling domain parking revenue a number of services have popped up that offer to develop your domain names or monetize domains without pay-per-click ads. For the first time ever, the 2009 Domain Name Wire Survey asked “Which domain parking alternative is best?”
WhyPark, a service that makes it easy to develop web sites and add content, came out on top with 49% of the vote. WhyPark charges a small fee per domain, and offers add-on services such as content writing and search engine submission.
In second place was Evolanding, which is now DevHub. DevHub released a new version of its platform this month after the survey period was closed. It will be interesting to see if it gains ground on WhyPark next year. DevHub is free and shares advertising revenue with site owners.
Other domain parking alternatives have different models. Sendori, which was recently purchased by IAC, pays domain owners based on views rather than clicks. SiteGraduate and AEIOU both offer more customized services that include original content. They also cost at least $150 per domain developed. I’ve used both services, and will provide an in-depth look at SiteGraduate soon.
In general, these services are best for domains that don’t receive much type-in traffic. The goal is to get them into search engines. But don’t expect a walk in the park. As anyone will tell you — including WhyPark and DevHub — you can’t expect to mass produce hundreds of sites and then just watch the traffic and money come in.
See more results from the 4th annual Domain Name Wire Survey.