Approval comes well in advance of big game.
Domain registrar GoDaddy has a history of butting heads with networks over its Super Bowl commercials. This year is no different, although NBC has given the green light for two GoDaddy ads well in advance of the big game. GoDaddy is asking customers to vote on which ad should show during the Super Bowl.
But then it became institutionalized. Here’s another year, another GoDaddy commercial, and another “oh gee whiz, they rejected our commercial again!â€ As further evidence, GoDaddy’s PR team released a “timelineâ€ of the commercial saga. It was all planned out from day one. It was no longer edgy; it became trite.
Again this year, GoDaddy has assembled a timeline of its Super Bowl commercials, including NBC’s three rejections. The media keeps biting, so I suppose it makes sense. GoDaddy isn’t just paying for the Super Bowl ad time. It’s also paying for the millions of media impressions it gets from interviews of Parsons about the Super Bowl commercials.