Company to air two commercials during Sunday’s Super Bowl.
One of the last remaining advertising spots in Sunday’s Super Bowl was snapped up by domain name registrar GoDaddy. The commercial will air near the two minute warning in the fourth quarter of the game.
GoDaddy, a perennial Super Bowl advertiser, asked the public to select which of two commercials to run during the company’s first quarter 30 second spot. The company settled on a Danica Patrick spot called “Shower”. Now that the company has a second spot it will run the other ad which also features Patrick. GoDaddy founder and CEO Bob Parsons also appears in the second spot.
GoDaddy was a little known domain name registrar earlier this decade, but supplanted incumbent Network Solutions thanks to its aggressive marketing including Super Bowl commercials. The company was able to garner significant media attention as a “dot.com” running an expensive ad after the dot.com crash.
The company has over 30 million domain names registered in its family of companies, more than three times the closest competitor. It claims a 45% market share of new domain name registrations.