Cookie company uses generic domain name to rev up sales.
When I was in college at The University of Texas a decade ago, a little cookie shop opened up called Tiff’s Treats. They baked fresh cookies and would deliver them to your dorm room. I thought it was a great idea with little revenue potential.
I was wrong about the revenue potential. The company has exploded by focusing on the corporate niche, delivering cookies for meetings and as gifts.
A couple weekends ago I visited a friend at his lakehouse. Someone brought a box of Tiff’s Treats and I noticed the company promotes a fantastic URL: CookieDelivery.com.
There are some obvious benefits to this domain name. Consider the person who’s introduced to Tiff’s Treats at a business meeting (or lakehouse). Remembering TiffsTreats.com is a bit harder than the impactful CookieDelivery.com, especially since Tiff’s has an apostrophe. Also, the domain name focuses on where the company makes its money. If I saw the box of Tiff’s Treats on the counter at the lakehouse and didn’t know anything about it, I’d figure it was just a bakery somewhere in Austin. But CookieDelivery.com tells me that I can go online and order a box of cookies.
The good domain name also helps with search engines. Searching for “cookie delivery” on Google yields CookieDelivery.com in the number three spot in a competitive industry. Not only does it rank well, but if someone searches for “cookie delivery” they are more likely to click on a Google listing for CookieDelivery.com than TiffsTreats.com.
Incidentally, the company also owns TiffsTreats.com. But BuyDomains owns TiffanysTreats.com.
[Editor’s note: I’m adding a new category to Domain Name Wire called “We Get It” that will profile company’s using generic domain names. Please send me a note if you have any recommendations.]