GoDaddy’s TDNAM service is testing auto-extensions of domain name auctions.
This is one of the features I requested in my post on November 3 (see GoDaddy’s Domain Name Aftermarket adds features). Certain domain auctions will automatically extend for 5 minutes when a bid is placed in the final 5 minutes. You can identify these auctions by the clock icon next to the name.
This helps users avoid being outbid by someone who has a faster mouse or an automated bidding tool. Although it generally drives up bid prices, it means that you can get the domains you “have to have” if you value them highly.
Such a feature already exists at most expiring domain services such as SnapNames. I’m surprised that eBay doesn’t offer a similar service. (It seems like a perfect add-on fee for their business model!)
Now if TDNAM would just start limiting the prices on ridiculous domains…