Domain investor switches brand from XF.com to Napkin.com.
Aron Meystedt is a familiar name in the domain name business. He owns the oldest-registered .com domain name Symbolics.com and works with domain names at Heritage Auctions.
Meystedt revealed today that he’s rebranding his investment business from XF.com to Napkin.com.
Earlier this month I wrote about Napkin.com selling for $18,995 on NameJet and noted “What a great brand this will make for a food related business.”
But Meystedt had another vision:
Napkin.com was perfect for me – it’s simple to remember, it’s a generic word and it represents the beginning of the entrepreneurial process for the people that I am supporting – the back of the napkin business model that many of us have sketched in the past.
This is what I love about domains like this. They can become a brand with a connection to so many different images.
Switching to Napkin.com also makes it easier for Meystedt to sell XF.com, a very valuable domain name.