Make a wholesale switch from Brand.com to .Brand will be expensive, and won’t give you many benefits.
News over the weekend of the Government of Quebec deciding to not change its domains over to .Quebec heightens the discussion on if it makes sense for brands to switch their web presence to a .brand.
If they want to do it, it’s going to be really expensive.
The Government of Quebec pegged the cost at over $10 million. Ultimately, I think it might be much more.
Keeping new TLDs out of it for a moment, consider the costs of switching to a new second level domain name. Here are some of the things you’ll need to do: Click here to continue reading…