Domain Name Wire

Domain Name Wire

Displaying posts under "Domain Registrars"

  • Rightside’s first two domain names enter landrush

    1. BY - Apr 17, 2014
    2. Domain Registrars
    3. 3 Comments

    After supporting dozens of Donuts’ launches, Rightside is finally ready to play its own hand.

    Dot DemocratRightside’s first two top level domain names are getting closer to market.

    The company, currently part of Demand Media, launched .democrat and .dance in landrush today.

    Although these are the first two of its own domains to enter landrush, Rightside’s registry operations are handling the backend for Donuts’ domain names.

    Rightside is running a fairly traditional (if not short) laundrush phase. Applicants order domains during the phase and there will be an auction if more than one person registers the same domain., a registrar owned by Rightside, is offering .democrat landrush registrations for $229.99. It will charge $34.99 in general availability. .Dance is $199.99 in landrush and $25.99 in general availability.

    Landrush for both .democrat and .dance run through May 5.

    Demand Media plans to spin Rightside off later this year, and Rightside is counting on new top level domain names to drive growth across its businesses.

  • account management Goes Down

    1. BY - Apr 15, 2014
    2. Domain Registrars
    3. 9 Comments

    Site won’t let users log in.

    GoDaddy had technical difficulties today, spanning from about 2:30 PM ET to 3:10 PM ET.

    Users trying to log in were greeted with a message similar to this:

    Service Unavailable
    The server is temporarily unable to service your request. Please try again later.

    Reference #6.c758acc6.1397587049.b44810

    I was able to enter my login credentials, but when I entered by two factor code I got the error message. A Domain Name Wire reader reported the same issue. I’ve confirmed the issue existed whether or not you use two factor authentication.

    GoDaddy has since fixed the issue.

  • I finally registered a new TLD. Here is the (long) story.

    1. BY - Apr 15, 2014
    2. Domain Registrars
    3. 16 Comments

    I registered four new TLDs today. It took two hours.

    Today was the day. I finally registered a domain in a new TLD.

    Actually it looks like I ended up with four registrations, all in .link.

    Here is my story. Genre: horror.

    When I got to the office this morning I decided I was going to do whatever it took to register a domain in .link. .Link is the first truly “generic” domain to hit the market, and at about $10/year it’s also reasonably priced.

    Since it’s generic, you can plug any good keyword in front of it and the domain will make sense. Most other domain launches have been niche domains with a limited number of second level domains that make sense.

    I created a list of 133 keywords, ranging from “great” ones (e.g. money, music) to decent ones (elpaso, scores). I then manually looked each domain up in whois to see if it was going to be available at launch (which was at noon EST today).

    Here are the numbers:

    * 11 were available
    * 1 was registered during sunrise with a bogus trademark
    * 58 were on the name collision list
    * 63 were registry reserved

    .Link is hampered from the get go with about 35,000 domains on the name collision list. But I realized that even if the ones I searched weren’t on the name collision list, they’d probably be on the registry reserved list. Uniregistry is holding back most of the good domains.

    It’s at this point that I should share my philosophy on what the domainer opportunity is for new TLDs.

    I’m never going to get rich selling a .link domain. Take as an example. (It’s actually registry reserved, so I couldn’t get it). If someone is looking to start a site about Long Island and they are willing to do it on a new TLD, they might consider

    But I don’t think they’d pay much for it. After all, they can also buy, .web, .xyz, .place, .space, etc. I can’t charge much for since the potential buyer can consider these other options.

    Thus, I believe only the very best domains in each extension are worth registering for an investment.

    Still, with a small $10 registration fee, and the fact that I need fodder for this blog, I decided to venture out and try my luck with .link.

    Of the 11 I found available, I decided that only six were really worth the gamble.

    Where to pre-order these six domains? Unlike and, the site doesn’t have a link “Where to Buy”. Thankfully, Uniregistry has done a good job with its whois messages. It linked to a page on Uniregistry’s registry site with a list of registrars.

    The list is rather short. The big names, including GoDaddy, 1and1, Network Solutions, etc. are all missing. But there’s one registrar on the list where I have an account: eNom.

    So I ventured over to eNom to pre-order the domains. I went to the pre-order page, plugged in a .link domain, and…

    .Link didn’t come up as an option.

    Huh. What about, also on the list and part of the same company as eNom?

    Nope. [Update: I've been told eNom and were accepting pre-registrations, but turned them off a few hours prior to launch.]

    I then tried DomainMonster because they have a reputation for being good at snagging domains upon launch. They wanted 19.99 GBP, so I passed on that.

    Dynadot was only $12.99 but pre-registration refunds are in the form of an account credit, not a refund.

    Domain Discount 24 is on the list. I went there, searched for one of my .link domains, and clicked “Add to Cart” when the result came up. Then I clicked “checkout” and it said “Currently your cart is empty”. Time to move on.

    I decided to pre-register the .link domains at, which is really on top of all of the new TLDs and was only charging $9.99. The process was fairly painless and I ordered five of the six. only takes one pre-order per domain, so it wouldn’t let me pre-order

    That showed demand for, so I figured it was worth grabbing. I created an account with United Domains to pre-order the domain despite the $19.00 pre-order charge. There wasn’t much information on the United Domains site about how so-called binding pre-orders work, so I called them to make sure I’d get a refund if they didn’t get the domain. They told me they don’t actually charge your card until they are successful.

    At this point I had a pre-order in for six domains.

    I also set up an account at (the registrar, not to be confused with the registry) so that I could try to register there the moment the registry opened for business. Uniregistry doesn’t take pre-orders.

    Then the registry opened at noon EST today. I got four of the six. One I didn’t get was Ironically, it was snagged by eNom. (I assume some resellers are offering it while eNom itself isn’t.)

    I’m not going to list all four here since I might go after them in some other extensions. But one I got that was actually a bit unique to .link is

    Was all this work worth it? Probably not, and let me explain.

    I looked up 133 domains. That took a long time. Most of them are registry reserved, meaning the registry has held them back for their own good rather than letting registrants get them. So I wasted time looking up a lot of them.

    Many were also on the name collision list and are temporarily unavailable. If they weren’t on that list, most would be on the registry reserved list.

    It’s up to the registry to decide which domains to release. That’s the registry’s right. But it’s not worth my time if all of the ideas I come up with are ones that I have no chance of getting.

    Worse, holding back so many good domains puts the entire .link namespace at risk from my investment perspective. People need to see activity in .link, be it sales or development, in order for .link domains to have any resale value. Unless Uniregistry plans to quickly offer these at realistic prices on the secondary market or through a founders program, it doesn’t bode well for .link.

    Simply getting a lot of initial registrations, even if by investors, can help out a namespace. I haven’t seen a lot of operating .guru websites, but the initial registrations have created decent press for the extension. That’s not possible if the registry holds back lots of domains.

    The bigger issue with .link is that so few registrars are carrying it. Unless GoDaddy and start carrying it, I’m not hopeful for future resale value. If they carry it later, will it be too late to get a spark in .link?

    I may have just wasted a couple hours of my life. Not to mention forty bucks.

  • Money talks, and Verisign is doing a good job quashing new TLDs

    1. BY - Apr 10, 2014
    2. Domain Registrars
    3. 4 Comments

    Marketing programs help .com get top billing, but other registrars can play this game too.

    New top level domain names represent a growth opportunity for domain name registrars, many of which have seen domain registrations plateauing over the past year.

    That’s why 1&1 spent $50 million promoting new top level domain pre-registrations and other registrars have prominently featured new TLDs on their home pages.

    Over the past week or two I’ve noticed something interesting, though. Verisign’s .com and .net domains have been pushed heavily on registrar websites, often usurping promotions for new TLDs.

    Consider 1&1, which has gone all in on new TLDs:


    99 cents .com and .net domains are front and center. There’s a promotion for .email, but there’s no longer a general promotion for new TLD pre-registrations anywhere near the top of the page (not even on the slider).

    And here’s GoDaddy’s home page today:


    .Com, .net, .org, and .co are all featured. .Club is also on there a little bit below.

    This sort of promotion isn’t free.

    Sure, .com is typically going to be featured high up on a registrar page. But Verisign also kicks in bonuses for registrars to market .com domain names.

    This is nothing new — it’s been going on for years prior to the launch of new TLDs, and it’s not limited to Verisign. Yet it sure seems like Verisign’s placement is improving lately.

    A common program will offer rebates to registrars if they grow their .com/.net registration numbers. They can also earn marketing dollars for marketing campaigns targeting new and existing customers, which is what a lot of the on-site promotion is about.

    Registrars get additional bonuses if they include “Powered by Verisign” when they show .com and .net (notice the inclusion on the 1&1 home page). At least one of the marketing programs requires .com and .net to be within the top three in the search results or drop down box, at least for people visiting the site from the campaign Verisign is backing.

    Verisign will also chip in to broader marketing initiatives. That’s why I saw this ad during a Major League Baseball broadcast last year:

    MLB GoDaddy

    Whereas before that ad would have just said, this time the .Com is separated and includes a “Powered by Verisign” logo.

    Verisign’s fat wallet and the popularity of its TLDs give it a leg up on getting its domains pushed at registrars. But this sort of opportunity is open to all.

    .Co has been heavily featured on for years, and famously appeared in three of GoDaddy’s Super Bowl commercials.

    .Club apparently understands the value of this, too.

    Registrars will promote whatever makes them the most money. These promotion kickbacks rebates and marketing programs merely change the equation for what makes a registrar the most money.

    This idea isn’t an invention of the domain industry. Registrars are retailers and retailers have long played this game. How do you think those Cheetos got selected for the end cap at the grocery store?

  • syndication with GoDaddy is over

    1. BY - Mar 31, 2014
    2. Domain Registrars
    3. 29 Comments

    Today is the last day domains listed on will show up for searches on GoDaddy.

    Today is the last day that Sedo listings will be syndicated to GoDaddy.

    It turns out it’s also the last day for listings on the site. [Update: while March 31 was supposed to be the last day for DNS syndication on GoDaddy, GoDaddy has kept the listings up while it finishes a transition for Afternic listings in the registration path.]

    That means that after today, the only way for the typical domain owner to get domain names in the registration path at GoDaddy is to list them on Afternic or directly through GoDaddy.

    Until now customers searching on could fill out a lead form if they were interested in a domain that was on DNS charged a 20% commission to clients if it resulted in a sale. The average sales price for a DNS domain sold through GoDaddy was over $15,000.