Service quickly validates name choices.
A new service called NameLabs promises to help entrepreneurs decide which of their candidate domain names (or product/company names) is best.
NameLabs uses the wisdom of crowds to get feedback on which domain name is best and if it has any hidden drawbacks.
For $29, NameLabs will survey 50 respondents on various aspects of three candidate names with a 24 hours turnaround. Panelists test the names for the radio test, memorability and emotional associations.
One clever aspect of the service is that you provide an audio recording of your three names and the panelists are asked to try to spell the names. It’s a simple way to figure out if your domain name choices pass the radio test.
NameLabs says that its panelists sign a non-disclosure agreement that forbids them from registering any of the domain names they review.
If you do the math, panelists are not making much for each name review. You might take this into consideration when considering the quality. Still, I think using the service could uncover some surprises that entrepreneurs have not considered when brainstorming names.