Sedo’s partners will promote your domain names to targeted prospects.
Earlier this week some domain name investors received an email from Sedo with “Buyers identified” in the subject line. Here’s what it looked like:
The email lists one or more eligible domain names and requests that domain owners add a fixed price for each one.
It’s always good to see a marketplace offering outbound marketing of your domain names. I’ve received emails from registrars in the past that tell me that a domain name I own in one extension can be purchased in another extension. Based on sales lists I’ve seen, I think this is effective marketing.
I reached out to Sedo to confirm if this is the marketing the email refers to. The company confirmed that this is part of it. Domain registrars in its SedoMLS network will market your domain names to potential buyers via email and other methods if you add a fixed price.
You can take advantage of this marketing by adding a fixed price and you do not need to opt-in the domains to SedoMLS to get the added promotion. If you choose to turn on SedoMLS for the domain names then they will be eligible for automated transfer and instant payment, but it’s not required.
Ron says
Maybe sedo can comment on more of the backstory, on what info they have to provide such confidence?
Andrew Allemann says
These names are selected if one of the partner registrars that does SedoMLS marketing has a customer with the same domain name in a different TLD.
@domains says
I thought it was just a fancy way for Sedo to get you to put buy it now prices on domains, because the aftermarkets are always saying more domains sell that way. Nice to hear there might be some actual promotion going on.
Jay says
I have never priced my domains publicly as don’t wan’t other domainers looking at my price and then soliciting people without my permission trying to add their margin in. No prices means all inquiries come direct to my own sales pages which they all direct to without me worrying someone is pretending to be authorized to represent me.
Joseph Peterson says
@Jay,
But if someone approaches you and gets a price quote, at that point the situation is no different from their having seen a publicly listed price. They can then go find a buyer – same either way.
I think your concern about people knowing your price overestimates the risk and probably doesn’t solve the problem. Ultimately you have to disclose a price in order to sell.
Even if your price invisibility deters a few devious people, for every 1 of them that skips over you, you may also be skipped over by 10 legitimate buyers. Overall, I suspect this strategy is costing you money.
Joseph Peterson says
Good idea. Glad Sedo implemented this.
pat says
I received one of those email this morning, problem is that it’s for a unique and popular name, 5 letters + com and max fixed price on Sedo is something like 10000… so the offer is of little to none interest as i will not sell the name that price.
Andrew Allemann says
Yes, that would be a limitation. There are some domain names you should set prices for and others you shouldn’t.