Hint: it’s all in the shopping cart.
GoDaddy (NYSE:GDDY) managed to rack up 56,000 extra years of .com registrations in June.
How? “Using this one simple trick!”
GoDaddy’s shopping cart defaults to a five-year registration period when you place a domain name in your cart. Most people switch this back to just one year, but some don’t. Whether they merely overlook this or decide it makes sense to register the domain name for five years, about 3.5% of new .com registrations at GoDaddy each month are for five years.
In June, for example, .com registry reports show that 3.48% of GoDaddy’s new .com registrations were for five years. Across all registrars, only 1.66% of new .com registrations had five-year terms.
GoDaddy had 26,750 five-year .com registrations in June. If it would have hit the registrar average, it would have had only 12,750. So that’s a difference of 56,000 registration years in one month, mostly by defaulting to a five-year registration period.
In May, 3.51% of GoDaddy’s new .com registrations were for five years compared to 1.71% for all registrars.
You can throw a few wrinkles in this by pointing out that a lot of one-year registrations in the overall data are drop catches and not consumer registrations. But no other major registrars come close to GoDaddy on 5-year volume.