Company acquired domain name portfolio, online storefronts and intellectual property for $44.9 million.
Endurance has filed its 10-Q quarterly filing with the SEC, and it details the purchase price paid for BuyDomains.
The total amount paid was $44.9 million. That includes $41.1 million in cash, plus another $4.5 million due in two years. (It took the net present value of the $4.5 million to get to the $44.9 million.)
Of the $44.9 million, Endurance has allocated $26.9 million to the portfolio of domains it acquired.
If you look at the full purchase price, it comes out to about $47 per domain name. If you look at just the $26.9 million allocated to the domain portfolio, it comes out to $28 per domain name.
When Endurance announced the acquisition, it lumped the acquisition price in with two other companies for a total of $77 million. That gave a high end estimate of $80 per domain name. We now know it’s much lower than that.
As I detailed earlier this week, valuing the company based on the number of domain names might not be a fair way of valuing it.