Domain Name Wire

Domain Name Wire

  • Wow: is this the most expensive new TLD sale yet?

    1. BY - Mar 31, 2014
    2. Domain Sales
    3. 15 Comments

    English.club sells for $17,500.

    The .Club domain name enters landrush tomorrow, and already the domain name is showing solid early results.

    Point in fact: English.club sold for $17,500.

    Given the huge supply of new TLDs hitting the market, solid keywords are selling for a fraction of what the matching .com domain would sell for. So $17,500 is really high. (This is something I’ll talk about on my panel at DomainFest tomorrow.)

    Add to that TLD Registry’s $181,000 haul a couple weeks ago and premium domains appear like they might actually pull in decent sums for new TLD operators.

    .Club has also convinced MaryKay to buy makeup.club and beauty.club.

    I gather the difference between these TLD’s sales and others is that they’re actually going out and selling domains rather than waiting for buyers to come to them. After all, MaryKay doesn’t own MakeupClub.com and BeautyClub.com, but someone sold them on the idea of owning the .club domains. It takes outbound sales to make this sort of thing happen.

    This also shows there may be an opportunity for domainers who are willing to put in some leg work. Find those registries that aren’t holding back all of their premiums, buy them at reasonable prices, then find buyers who may not have been aware that new TLDs were coming out.

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