Google says it will make .app, .blog, .cloud, and .search TLDs “open”
Company plans to change some new TLD applications after pressure over “closed generics”.
Google plans to update four of its new top level domain applications to make the domains more open to registration outside of Google.
In comments submitted to ICANN regarding the concept of “closed generic” TLDs, the company said it will work to change its applications for .app, .blog, .cloud, and .search:
These terms have been identified by governments (via Early Warning) and others within the community as being potentially valuable and useful to industry as a whole. We also believe that for each of these terms we can create a strong set of user experiences and expectations without restricting the term to use with Google products.
However, the company said it remains opposed to ICANN changing the rules so late in the game to prevent applicants from deciding to keep generic terms closed. The company cites a number of factors, including possible innovative uses of closed generics, as reasons that closed domains should be allowed.