Company sends cease & desist letter, claiming Signs.com violates Sign.com service mark.
This one is so crazy it’s almost funny — although I’m sure it’s not funny for the owner of Signs.com.
SA International, the owner of Sign.com, has sent a cease and desist letter (pdf) to the owner of Signs.com, claiming that Signs.com infringes its service mark for Sign.com.
The cease and desist claims that SA International has been using the domain and service mark Sign.com “to identify the sale of advertising, templates, and the like and the service of assembling sign elements and has done so exclusively since at least as early as 2007.”
As for Signs.com, what do you think it sells? Why, signs of course.
And its predecessor has been doing it for a long time. Signs.com was registered in 1997. A whois record from 2000 — the oldest available on DomainTools — shows that the predecessor of the current owner was the owner since at least 2000.
SA International claims “The use of the substantially identical and confusing mark, SIGNS.com and the domain address www.signs.com is highly likely to cause confusion and also cause significant dilution of our client’s right to its mark.”
The owner of Signs.com is fighting back. It filed suit in Utah, asking for declaratory judgment (pdf) that its use of the domain name doesn’t infringe SA International, Inc’s rights.