The mobile web may be growing, but how “mobile” is it?
Wednesday, May 23rd, 2012
Tablet traffic is very different from mobile phone traffic.
I recently looked through the my Google Analytics account to understand how visitors access Domain Name Wire.
96% of visits come from a traditional computer such as a laptop or desktop. That leaves a relatively small number coming from mobile platforms.
But more shocking to me is how the mobile number breaks down. Almost all mobile visits come from the iPad.
To me, iPad traffic isn’t truly mobile. Sure, someone might visit the site while at a coffee shop. But you can do that on your laptop, too.
The iPad experience is more similar to desktop computing than mobile phone browsing.
Everyone talks about the explosion of mobile web use. It’s certainly growing; 8% of web traffic is a common number I hear. But I don’t think tablet traffic should be grouped into this number. And it makes up a big chunk of the 8%.
Whenever you hear a push to mobile based on these general numbers, I recommend digging deeper.