Sex + hot social site = major press

Sex.com relaunches as a Pinterest clone for adult photos.

I’ve got to hand it to the company that bought Sex.com for $13 million: nice PR move.

The site was just relaunched in beta as a “Pinterest for Sex”. That’s a nice way to get buzz.

For news story research purposes I just checked out the site. I assure you it’s NSFW.

I’ve got to believe the site is going to run into all sorts of copyright issues with this new format.

The company put out a “press releasespotted by Kevin Murphy. Unfortunately, it doesn’t give any clues as to who owns the site:

Pinterest doesn’t allow adult photos, so we felt there was an opportunity in themarketplace for such a service, and with the large amount of adult-oriented traffic, weexpect to compete with sites like Tumblr and Pinterest over the next 12 months” says Fred of Sex.com.

Fred?

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