How NOT to promote your domains for sale via email
Monday, April 23rd, 2012
Sending an unsolicited email to 25,000 people is NOT ok.
I got an email over the weekend promoting a couple domains for sale over at Flippa.
It was a nicely formatted HTML email that referred to a similar domain name I own.
Then, at the bottom, the email explained why I was a recipient:
Why Am I Being Contacted?
We’ve identified 25,000+ website and domain owners with a connection to DJs, music, Retro, and Funk. Everybody from active DJs, musicians, and dance clubs to folks who make turntables or design apps. Since you’re listed as the registrant of discjockeyleads.com, …
Yikes! Basically the email admits that the sender harvested 25,000 whois records to spam regarding a couple domains for sale.
I have no problem with people sending occasional, targeted, and personalized emails to end users to offer a domain for sale. But bulk mailing to hundreds (or 25,000!) people gives the domain industry a bad name.