Spokesperson tells AdAge that the company isn’t apply for .Facebook TLD.
According to an article just published by AdAge, you shouldn’t expect Facebook to apply for .Facebook nor should you expect to navigate to .pepsi any time soon.
Of course, it’s entirely possible that AdAge just didn’t talk to the right person within the companies. A Facebook spokesperson told AdAge that the company wasn’t apply for .Facebook, but you never know.
Pepsi shed some light on why it’s not applying for .Pepsi:
Pepsi’s will also remain on the sidelines of the TLD game, according to Shiv Singh, global head of digital at Pepsi. Mr. Singh cited the costs of acquiring and operating a TLD, which carries an initial application fee of $185,000, as well as his belief that consumers’ browsing habits will take years to alter.
“Consumers are always going to think about first going to MountainDew.com or Pepsi.com before they think about Drink.Pepsi,” Mr. Singh said. “And that’s not going to change anytime soon, and maybe not for a few years.”
He’s right, although what a “few years” is is up for debate. I think many companies are applying precisely because they think behavior might eventually change yet there’s no guarantee they’ll be able to apply for a new TLD in the future.
And it’s also difficult to argue how Pepsi benefits if people go to drink.pepsi instead of Pepsi.com.
Google plans to apply for a handful of TLDs, according to the article.