Did Salesforce.com acquire Work.com domain name?
Thursday, March 15th, 2012
A bunch of signs point to “yes”.
Last week I spotted a change in the whois record for work.com that makes me think Work.com has sold and changed hands. Now there may be a clue about the buyer.
On March 9, I discovered that the whois for Work.com changed from Business.com (the old? owner) to a whois privacy service.
Normally no big deal, except that the domain name had been listed in Moniker’s last live domain auction.
Today it surfaces that Salesforce.com bought Site.com a few weeks ago.
Here’s where things get interesting. First, look at the whois for Site.com:
Now the whois for Work.com:
There are more reasons to think Salesforce.com is the buyer. Remember, Salesforce bought Data.com through Moniker. It also apparently ended up the buyer of Social.com, which was also auctioned by Moniker. So there’s a deep relationship there.
And the TechCrunch article about the Salesforce.com debut of Site.com discusses how the company is getting in to human capital management. Work.com is a great domain for that.
A bunch of coincidences? I don’t think so.