Company pays 17 times as much for “opposite” domain compared to its company name domain.
This week’s end user sales report has an interesting pair of domain sales. The purchases come courtesy of a Delaware company called 360 Local, Inc.
The company bought bought 360local.com and local360.com. You might think the former name is most important for the company given it exactly matches the company name. But it managed to buy 360local.com for only $2,995 while paying a whopping $51,000 for local360.com!
Wow.
Here are other end user domain purchases for the week, all of which were sold through Afternic.
CampingWorld bought NorthCarolinaRV.com for $3,588. The company has purchased a number of domains through Afternic.
An Atlanta real estate company bought SimpleRentals.com for $2,088.
Dennis Automotive of Columbus, Ohio paid $3,600 for UsedCarsColumbus.com.
Mattress machinery company MatParts bought TuftingNeedles.com for $2,200 and FeltingNeedles.com for $2,700.
FTS International, which provides consulting services to the federal government, bought FTSI.net for $1,188. It’s web address is fts-intl.com.
California Restaurant Association bought FoodVoice.com for $2,188.
TD says
The low sale of 360local.com caught my eye as well. The thing is that the owner of both domains is the same. Appears that he is into domaining and has domainproducts.com running.
I’d think that they made a deal. So no body got screwed.
Ablaze Domains says
Some very interesting sales, I am sure whoever owns local360.com is very happy.
Stephen Douglas says
Yeah, I feel like a fool by the sweet talk from BP a year ago convincing me to part with four breathalyzer domains, one of them the reverse of a domain he now runs as his main company name, for only $1000 for all four domains.
Then RJ does a vanity piece on him. I feel like Susan Lucci.
I’m not stupid, so I kept two of the best domains which I believe are the best category killers for this subject for branding.
CONCLUSION: BP is a smart guy, but these two top Premium brand domains will be set at a price commiserate with their true value, and there is more “interest” from investors to B&B (Buy & Build) these domains, which might be a better way to go for profits.
How many domainers have sold their domains for cheap only to see them built out as major brands?
Mike says
I am raising the prices on my domains. No more will there be 300 to 700 dollar sales from my portfolio…..
Stephen Douglas says
@Mike
If all domain owners could tighten their belts, and hold out for the highest desired price they want for their domains (a strategy that Rick Schwartz commands, but that’s because he’s got a lot of money, easy for him to recommend that.)
Bottom line: If you sell your domains for cheap, in the genre you wish to “own”, you won’t be able to raise those prices later.
Message to all domainers, especially the noobies:
DON’T LOWER YOUR DOMAIN PRICES JUST TO MAKE A FEW HUNDRED DOLLARS. THAT MONEY JUST PAYS YOUR UTILITY BILLS, BUT DOESN”T PUSH YOU FORWARD IN BUYING DOMAINS WHERE THE BUYER CAN’T USE PAST SUCKER SALES YOU’VE MADE. THOSE SALES WILL FOLLOW YOU AROUND AND MAKE YOU LOOK DESPERATE.
So, act like Rick Schwartz, and that your domains aren’t your main source of income, and you can sit on them for years. When you say “no” several times to offers less than what you believe your domain to be worth, either the entity wants your domains or they don’t. You’ll find out soon enough, but stick to your “want” price. Offer them a payment plan with a few hundred dollars added on the end for interest.
But in reality, the noobies selling their domains for cheap because they need to pay for living costs cannot set the price level for domain investors who don’t depend on domain sales to keep their prices where they know they are worth.
I heard a great saying from an Australian game player tonight on xbox regarding “worrying” about paying the bills:
“Pour a cup of powdered cement in your cereal today so you can get some rock hard balls”.
That’s my new motto! (I may have not got this motto right, but if I find out the correct asskicking phrase, I’ll let all of you know)