Online retailer gets set for holidays with new domain names.
Amazon.com makes a lot of domain name registrations to protect its brands such as Kindle, IMDB, MyHabit, and Zappos.
But the company also registers generic domain names that don’t include any of its brands.
And with the Black Friday holiday shopping frenzy just a couple weeks away, Amazon has registered a handful of Black Friday and other generic shopping domain names:
I have no doubt that Amazon will apply for a .amazon top level domain name. But I don’t think this will slow down both its defensive registrations as well as its “generic” registrations such as these.