Emma, Inc. pays for not owning Emma.com.
A heavyweight battle is about to ensue over the name “Emma”.
Email marketing company Emma, Inc., which operates its main web site at MyEmma.com, has sued publicly traded MicroStrategy for trademark infringement (pdf).
MicroStrategy has owned the domain name Emma.com since the 1990s but didn’t use it until recently. The company is no small fish; it has a market cap of $1.22 billion.
At issue is MicroStrategy’s recent launch of an app called “Emma” and Emma.com. Emma, Inc. claims that MicroStrategy is infringing its trademark and that its logos look similar.
As I wrote about several years ago, Emma, Inc. has an identity crises. It decided to brand itself as “Emma” instead of “MyEmma” despite operating at MyEmma.com.
Emma, Inc has approached MicroStrategy about buying the domain name “on multiple occasions”. An exhibit to the lawsuit shows that MicroStrategy offered to sell the domain name for $3 million or lease it for $10,000 a month.
I agree with Emma, Inc. that the logo on Emma.com is somewhat similar. But I find it hard to believe that a billion dollar business intelligence company is purposely trying to tread on Emma, Inc.
Emma, Inc. is not asking for the domain name to be transferred.