Vampires Fight Over Upcoming Twilight: Breaking Dawn Movie Domain
Thursday, September 8th, 2011
Domain names an issue for upcoming movie release.
The Twilight Saga: Breaking Dawn, Part 1 is coming to theaters this November.
But before vampires duke it out on screen, a fight has already broken out over the film’s domain name: the creators have filed a complaint against the owner of BreakingDawnTheMovie.com in an effort to get the domain name. The complaint was filed with National Arbitration Forum.
Movie studios often add “themovie” to the end of titles in domain names when the name of the film itself is already registered. Because this version was taken, the studio has been forced to use breakingdawn-themovie.com with a hyphen as its domain.
Interestingly, BreakingDawn.com itself is already an active web site about another movie called Breaking Dawn.
Although the domain name is likely to be transferred, there are a whole host of web sites that discuss the new Twilight film and us the name in their domains. Among the results on the first page of Google when I search “Breaking Dawn Movie” are three blogs: breakingdawnmovie.org, thebreakingdawnmovie.org, and breakingdawnmovie101.org. My guess is the studio leaves all of these fan sites alone…it just wants BreakingDawnTheMovie.com to promote the film.