Domain Name Wire

Domain Name Wire

  • UBM Confirms Domain Name Sale at $4.5 Million

    1. BY - Sep 07, 2011
    2. Domain Sales
    3. 4 Comments

    Financial report mentions sale of “portfolio” of domains for $4.5 million.

    We basically already knew that paid $4.5 million for the domain name But if you’re looking for a little bit more proof of the transaction price, you’ll find it in the seller’s 2011 first half financial report.

    On page 35 of UBM Plc’s report it states:

    On 2 June 2011, the Group sold a portfolio of domain names for total consideration of $4.5m (£2.8m). Profit after directly attributable costs of £2.5m was recognised on disposal.

    The sale of was completed in the first week of June.

    I find it interesting that the company refers to this as a “portfolio of domain names”, which means that more than just changed hands. But any other domains sold have negligible value compared to

    According to, Salesforce was also the $2.6 million buyer of, which was listed at the same Moniker auction. I’m surprised about this given what I had heard about the buyer. But that would mean the company spent $7.1 million on domains brokered by Moniker.


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