Facebook will likely apply for .facebook.
Will Facebook apply for the new top level domain name Facebook? Most likely.
This popped up on my radar today when Facebook changed the nameservers for the domain name dotFacebook.com to its main servers. I researched the domain and found that Facebook acquired it after it expired in 2010.
Now, given that this domain was previously owned by someone else, I wouldn’t assume that it is an indication of the company’s plans by itself. Poking around I found this video on YouTube that suggests plans for a Facebook top level domain name. Yet the video was uploaded by someone in the UK a couple years ago using the username “dotfacebook”. It only has 155 views.
I do think Facebook will apply for .facebook for a few reasons:
1. It’s relatively cheap for the company
2. It doesn’t want to lose edge to another social networking site that may offer second level branded domains to its clients. (That said, I don’t see much value here. They can already offer third level and sort of offer directory URLs at the superior FB.com domain name. And they don’t have to pay an ICANN fee for each of these domains.)
3. The company can’t apply for .fb because it’s too short.