Company gets a bunch of unusable domain names in arbitration case. Is it the right strategy?
Before long, Toys ‘R’ Us might be able to get into the credit card, insurance, legal, and even tattoos businesses.
OK, so it doesn’t really plan to, but it just won a domain name arbitration case for 21 domain names including ‘rus’ that it can probably never use.
The case was filed against “The R Us Group” and includes domain names such as TattoosRUs.info, homebusinessopportunityrus.com, dentalinsuranceplansrus.com, and personalinjurylawyersrus.com.
Although I understand Toys ‘R’ Us goal of protecting is mark, I’m not sure that UDRP arbitration is the best path here. It wants to stop others from using these domain names, not to own them itself. Now it has a bunch of domains it needs to continually renew but it won’t use.
Consider some other domain names the company has won in UDRP cases: CocksRus.com, SexToysRus.com, and KinkyToysRus.com. I’m not kidding. The company won some of these domains a decade ago and still owns them.
Jeffrey says
It makes sense for a company who sell kids toys to protect its brand by buying these domains.