Although auction was boring, sales results are positive.
Many people called Moniker’s Barcelona domain name auction a failure.
It’s easy to see why. After all, the auction didn’t end up taking place in Barcelona thanks to technical problems. Then when the auction took place online, only 5 domains sold.
But for Oversee.net, this was anything but a failure.
As I pointed out a month ago, the total sales from this auction could be Moniker’s best auction since its $10M+ blockbuster in 2007.
Oversee.net now says total sales from the auction have topped $7.2 million.
You don’t need to be a mathematician to figure out approximately how much data.com sold for. Subtract the $2.6 million Social.com sale and you’re down to $4.6 million. The five domains sold in the online auction tallied less than $60,000. So unless there are other big sales we don’t know about, that pegs Data.com at somewhere in the $4.5 million neighborhood.
The company expects final sales to top $9 million, which means some other big ones are in the works.