Latest Moniker Auction Tops $7.2 Million in Sales, Sales Price Around $4.5 Million

Although auction was boring, sales results are positive.

Many people called Moniker’s Barcelona domain name auction a failure.

It’s easy to see why. After all, the auction didn’t end up taking place in Barcelona thanks to technical problems. Then when the auction took place online, only 5 domains sold.

But for, this was anything but a failure.

As I pointed out a month ago, the total sales from this auction could be Moniker’s best auction since its $10M+ blockbuster in 2007. now says total sales from the auction have topped $7.2 million.

You don’t need to be a mathematician to figure out approximately how much sold for. Subtract the $2.6 million sale and you’re down to $4.6 million. The five domains sold in the online auction tallied less than $60,000. So unless there are other big sales we don’t know about, that pegs at somewhere in the $4.5 million neighborhood.

The company expects final sales to top $9 million, which means some other big ones are in the works.


  1. says

    Good for them, but calling that an “auction” is a huge misnomer, IMO. Moniker might as well just run a newsletter for how much action they got in the live/online auction.

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