Group activates 5,800 second level domains to target jobs to U.S. veterans.
DirectEmployers Association and .jobs registry Employ Media need to do something to bolster a “do-good” status, and they may have found something: use .jobs domains for military veterans.
They just created 5,800 sites for veterans and their families, including veterans.jobs. There are sites for each Military Occupational Classification (MOC) Crosswalk, e.g. www.42F.jobs, www.25B.jobs, www.2891.jobs. These classifications will help veterans find work that requires their skills.
It’s an interesting idea to rally up support for the group’s move to create thousands of online job boards at second level .jobs domains. After all, does ICANN want to be known for taking away job boards from veterans?
Of course the business model itself sucks. You’d be much better off creating these portals at jobs.com/25b, jobs.com/2891, etc. Each of these .jobs sites needs its own SEO and inbound links to get them to rank. And Google probably looks at them as thin content, anyway. This isn’t an innovative use of a TLD; it’s backwards.
Tom Barrett says
This may be effective, or not.
Time will tell how the search engines will rank these websites.
All we know so far, about SEO in relation to new gtld’s, is what doesn’t work.
John Berryhill says
If they want to do something good, then why don’t they just shoot an elephant like everyone else?
gpmgroup says
Time will tell how the search engines will rank these websites.
Google representatives have said publicly they don’t discriminate by gTLD.
While I’m sure lots of new gTLD super salesmen are going to be an inferring and a spinning… but if you think about it with all their PhD’s it would be madness to discriminate by TLD.
It’s like saying all green people are bad or all green people are better than orange people.
Steve M says
This sounds like a great approach for Bob Parsons of KillDaddyKill infamy:
He could reg & launch KillElephants.jobs
See Bob kill.
Kill Bob kill.