Sedo Holding Revenue Drops, Value of Domain Portfolio Falls
Tuesday, March 22nd, 2011
Company reports preliminary numbers for 2010.
Sedo Holding, parent company of domain parking and sales company Sedo, saw its revenue drop significantly in the 2010 financial year. It also took an earnings hit thanks to a devaluation of its own domain portfolio.
Revenue fell from EUR 135.3 to EUR 116.1 million in FY 2010. But this drop was expected because of a changed contractual relationship with a large affiliate marketing customer. (Sedo Holding has two main businesses – domain names and affiliate marketing.) If you exclude that one customer then sales increased EUR 6.9 million.
On the domain name side Sedo took a hit due to “unscheduled valuation adjustments” of its own portfolio of domain names totaling a whopping EUR 2.7 million in the fourth quarter of 2010.
The future looks better, though. Sedo Holding management expects to increase sales in 2011 at least 10% and to at least double earnings before taxes.
So a fall in the value of the domain portfolio, but an expected 10% increase in sales for 2011.
If they are selling domain cheaper then maybe a 10% increase in sales should probably be expected.
I’m not sure that means the market is healthier though ; It could be worse actually.
@ Estufas – the fall in domain values is only on their own portfolio; I suspect it was an asset write down.
Not sure yet where they hope to get the increase in sales. Could be parking, domain sales, affiliate…
“On the domain name side Sedo took a hit due to “unscheduled valuation adjustments” of its own portfolio of domain names totaling a whopping EUR 2.7 million in the fourth quarter of 2010.”
So these are Domcollect.com names or do they have a few portfolios of domains for sale?
I agree with Andrew in regard to the fall in domain values. The fact that they are selling at a 10% cheaper price does not suggest necessarily a healthier market.
@ Gazzip – I assume it’s all under domcollect, but not don’t for sure
What affiliate marketing do they do? Any examples, and anyone know who that massive customer was?
James – http://www.sedoholding.com/en/the-company/affiliate-marketing-affilinet/
andrew can you link to the report please instead of your affiliate link
Adam -
No.
Ah, allright.
http://www.sedoholding.com/en/investors/ad-hoc-announcements/ad-hoc-detail/article/geschaeftsjahr-2010-umsatz-1161-mio-eur-ebitda-85-mio-eur-und-ebt-33-mio-eur/
lol. richard
Ok, thanks Andrew.