Joan Rivers Body Double is No Stranger to Go Daddy Commercials

Monday, February 7th, 2011

Body double had key role in 2009′s most watched Super Bowl commercial.

godaddy joan riversBy now you’ve no doubt seen the GoDaddy.co commercial from yesterday that introduced Joan Rivers as the .co girl.

Of course that wasn’t her real body, which is why so many people were “misled” by the body shots Go Daddy sent out before the commercial.

So who does that body belong to?

It’s Tabitha Taylor, who starred in 2009′s most watched Super Bowl commercial (according to Tivo). In the “Enhancement” commercial she wears the green dress. At the end of the commercial she starts to show off her “enhancement” before the commercial urges viewers to see more at GoDaddy.com.

The Enhancement ad also has cameos from Go Daddy founder Bob Parsons (who sat to the right of the panel) as well as Christine Jones, Executive Vice President, General Counsel & Corporate Secretary (who sat next to Danica Patrick).

Further Reading:

  1. GoDaddy.co Girl Is Joan Rivers
  2. Communicate.com readies Body.com
  3. CMNN launches Body.com

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2 Comments » - Posted in Domain Registrars by

Comments

  1. Jeff Schneider
    February 7th, 2011 | 12:31 pm

    Hello Andrew,

    The ad spin contests effective rating system was best read by USA Todays paper. Yahoos read was and is way off base. The most effective ads in the battle of registrars was and is NETSOLS. Go-Granny. I personally would not have used the GoGranny approach though,gives free advertising to Godaddy. Their Promo definitely hits the funny bone.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  2. The Other Jeff
    February 8th, 2011 | 4:36 pm

    Netsol campaign better than Go Daddy’s?
    You’re joking, right?

    I’ve been doing some form of advertising or marketing for over 20 years. Here’s what I see…

    1. Netsol’s campaign is ill-conceived. As you stated, it does more to prop-up GoDaddy’s brand than it does to establish their own.

    2. It wasn’t very shocking, interesting or even funny. Thus, no long-term “talker” value.

    3. I’ve seen the Godaddy stuff on everything from The Today Show to Drudge Report to TMZ.

    Hate to break it to you, but for GoDaddy, this was a slam dunk.

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