NameMedia files trademark application for new slogan.
I suppose a company has marketed itself well when you see a trademark application, haven’t yet seen who filed it, yet can guess who filed it.
That’s the case with a new service mark application from NameMedia, the company behind BuyDomains and Afternic. Last week the company filed for “List Once. Sell Everywhere.” After seeing the trademark yet before seeing who filed it I thought “I bet this is NameMedia.” I was right.
The mark was filed for goods and services related to “Providing information concerning the availability of domain names; brokerage in the field of Internet domain names, namely, matching buyers and sellers of Internet domain names.”
Although many companies have tried, NameMedia has made the most inroads into creating a unified listing service for selling domain names. It offers three different levels of distribution; top tiers distribute domain listings to over 30 sites. The company has also inked deals with Network Solutions and Register.com that not only allow domains to be sold in their registration paths but also to be instantly sold and transferred if they are registered at either of the registrars.
Other services offering multi-site distribution include Domain Distribution Network and Sedo MLS.
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