Jackpot! Slots.com Domain Name Sells for $5.5 Million

Slots domain name sells for a whopping $5.5 million.

I have received confirmation from domain name auctioneer Moniker.com that Slots.com has sold for $5.5 million — making it the largest reported domain name sale of 2010 and one of the top 10 most expensive reported domain sales of all time.

The domain name was listed for sale in a SnapNames auction. The auction concluded without a bid reaching the reserve, but Moniker worked with both parties to close the deal.

Slots.com was registered back in 1995. While technically a web site, Slots.com is basically a portal leading players to other online casinos offering online slots.

According to Compete.com the web site gets about 15,000 unique visitors a month. However, Compete.com tracks U.S. visitors better than other traffic, and I suspect much of the traffic to this web site comes from countries that have not cracked down on online gambling.

Although the domain has whois privacy on it, the most recent listed owner is a man in Los Angeles.


  1. nr says

    Is just the domain changing hands or the website with it? If the website comes with the domain then this doesn’t count as a domain sale. It would be a tech business sale just like YouTube.com and Flickr.com.

  2. says

    Glad to hear the sale made it to this point.

    This name has true world wide appeal, unlike sex.com.

    The ‘intertainment’ value is worth a lot and if gambling is legal off-line in America it will be legal online as well for those who have money to play.

  3. says

    I hope this doesn’t become another pizza.com type “sale”.

    I would be surprised if this is the last we hear about this “auction”. :)

  4. says

    Don’t know much about gambling so the sky high price is something I can’t fathom. What business would be built around this name? Do people search for “slots” online?

  5. jrez says

    as always, we will read about all these million dollar sale, but never getting to close one ourselfs.

    I really wish, somebody could step up, and share the secrets of making this million dollar sale.

  6. says

    this will count as a domain sale
    that cannot be called a ‘site’
    plus there is a whole page dedicating it for sale and auction etc

    lets hope it goes through
    BIG sale

  7. says

    This is a terrific sale, I wonder if it’s based purely on keyword value or does it also factor in revenue multiples.

    Could anyone direct me to some reputable affiliate programs for this industry?

    I have Slots.ag and OnlineCasino.ag and a few poker names but don’t have a clue on how to monetize them beyond parking.

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