Identity Crisis: Emma or MyEmma?
The company using MyEmma.com brands as just “Emma”. That’s a mistake.
Over the holiday I was reading an article on the local newspaper’s web site when I saw an ad for an e-mail marketing service. The service was called “Emma”, and it caught my attention. I know about many e-mail marketing companies and hadn’t heard of this one:
Advertisement on Statesman.com
I clicked the ad and landed on the web site for Emma, which is apparently a popular service used by organizations such as New York University, DHL, and Coinstar. In the upper left corner of the web page was the company’s Emma logo, with the registered trademark symbol:
I then took a look at the inquiry form to get more information, and again the branding for the service was “Emma”:
OK, so the company is called Emma and is branded as Emma. It has a registered trademark for Emma. And the company’s web address is…
Huh? Emma.com is owned by
Oversee.netMicroStrategy, Inc. Emma, Inc., the e-mail marketing company, uses MyEmma.com. MyEmma is a perfectly fine name, but the company should have branded itself as MyEmma instead of Emma if it had to use the domain MyEmma.com. That’s the company’s domain name, and the company is harder to find with its current Emma branding.
Yes, Emma.com is a better domain than MyEmma.com. I’m sure any company would prefer to have Emma.com. But if you don’t have it, then you shouldn’t brand your company as just “Emma”. You should brand it as “MyEmma”.