Sk-Rt.com Does a “Kirtsy”
Tuesday, May 27th, 2008
Site gives into domain pressure and changes name.
I first wrote about Sk*rt last November, when I said the company should win the grand prize for worst domain name ever (sk-rt.com). I predicted that Skirt Magazine, which ran Skirt.com, would go after Sk*rt.com, and it did. But I also said this would be a dumb move. If Skirt Magazine didn’t run straight to its lawyer, it would have realized it was seeing lots of free traffic from people who were confused by Sk*rt’s domain name.
Instead, Skirt Magazine filed a UDRP against Sk-rt.com. It lost, and perhaps Skirt Magazine should have disclosed that it didn’t acquire the domain name until after sk-rt.com was registered. Whoops.
But apparently the legal pressure has gotten to Sk*rt, which has changed its domain name to Kirtsy.com. When I first heard about this name change, I immediately went to my browser and typed in the new name, which I supposed was spelled in the traditional manner, Curtsey.com. Doh. The owner of that name and the owner of Curtsy.com are now enjoying free traffic.
The moral of the story, of course, is to start with a good domain name from the beginning. It will save you many headaches in the end.
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Hi Andrew,
Kinda like dig.com, right? oops!
I have a feeling that by the time the chicks are done, lots of people will think “kirtsy” is the proper spelling.
Be honest, you looked up the spelling of curtsey before heading there too, didn’t you?! I thought it was curtsy.
Regardless, we are all glad to have this behind us. Thanks for talking about the topic.
James
@ James – OK, so I thought it was curtsie