8.co tops six figures and has met its reserve.
Heritage Auctions is holding a domain name auction today at the Waldorf Astoria in New York City, simulcast on HA.com. The auction begins at 11 am EST.
As of the time of writing this morning, the most expensive domain name to meet its reserve is 8.co. One of the few non-.com domain names on the list, the domain has already hit $115,000 (with buyer’s premium).
Other domain names have attracted higher bids — including NL.com, Quick.com, Mouse.com, Arcade.com, Future.com, Classic.com and Luxe.com — but those bids are below reserve. 26 of the 29 lots already have bids.
Heritage Auctions is trying something rather unique in the domain name auction business by having so few lots. Each domain name will get attention and there shouldn’t be much bidder fatigue toward the end of the auction.